Keyword research is an important part of SEO, and it is the basis of a successful marketing campaign. Knowing how to choose your keywords is essential to getting your message across and promoting your content, product, or services. Whether you’re looking to increase traffic or conversions, this is where you start.
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Knowing how users search in Google is great, especially with Keyword Suggest (interesting feature with Google) that allows you to use some characters before your target niche keyword to generate much more keywords idea.

When looking for new keyword ideas in Google’s Keyword Planner, its suggestions can often deviate from your original query. This is where you need alternative tool which is able to offer a more expansive set of keywords that closely relate to your initial term(s). Another handy feature that would be required will be the SOC column, which gives you an indication as to how competitive each keyword is and, ultimately, what terms are worth pursuing.

Since keyword research is pillar of any online marketing, you should be careful while selecting the right target keywords. I prefer to use Google Adwords, Webmaster search analytics, ubersuggest and Market Samurai for my marketing website. For content marketing I use Quora, Twitter trends, twitter search, google trends so that i can find latest topic on my niche market industry and write something unique so that it will get more share and more visits.

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My approach will be to focus on the keywords that I do have visibility into, and let the conversion data (revenue) drive my targeting decisions. The chances are if you have a term that is converting really well, you will hopefully have at least some provided conversion data so it’s on your radar. Once you start tracking a new term that is performing well, even if you can’t see all of the conversions the keyword is generating, at least you can adjust your budget to make sure is producing a positive ROI.

Keyword research is an activity you undertake every now and then. If you have a clear definition about the product or service you want to ‘sell’ with your website, you should be able to come up with keywords, related keywords and even more related keywords to make your awesome website (more) findable. As your product and the market will evolve, your keyword strategy should do the same.

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The keywords you want to focus your SEO on, should closely resemble the vocabulary of your audience. In order to come up with the proper keywords you really have to get inside the heads of the people who search for your website. What terms will people use? How do people search? Which question does your website answer? You should create a list of all search terms people could use and think of combinations and nuances within these search terms.

The simplest KW research tool is google. Type in your topic and scroll to the bottom to see what related results show up. Use those to either write an article or to supplement other articles with some of the keywords. Yes, they are primary phrases so you may not rank for them right away but building your site with these in it will help get rank for them eventually. Also look at what other articles that show up for the keyword use.

If you are using Google Adwords Keyword Planner to find new and related keywords, ignore the search volume data! The search volume data in the planner is really only useful for keywords that you’re actually spending money to advertise on. Otherwise, these volumes are not reliable. While not really helpful to decide which keyword is most used by your potential audience, Google Adwords Keyword Planner makes a useful tool in coming up with ideas for potential keywords!

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These keyword research tools should make it easier to create a list of relevant search terms. You should make sure to create awesome landing pages for keywords you want to be found on. You should also think about creating engaging content articles and a great internal linking structure in order to make your SEO strategy complete.

No doubt content is the king but I should say that the keywords are those who make the content King. The right and targeted keywords for your content are not more than a backbone for your seo strategy You have to choose the most suitable and relative keywords for your content. And when you get your targeted keywords then the next step is the keyword placement in content.

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Many of the niche bloggers and webmasters are into niche blogging and they are dominating the web, while newbie don’t even able to hit the 1st page of Google, and the reason is that they don’t know how to do Keyword Research and find profitable, less competitive and enough searched keyword.

Keywords are the one which can give you top positions in search engines and ultimately to increase your site traffic. You have to choose the right keyword for your content.

Most of the bloggers use Google Keyword Planner for keyword research but to check competition among those keywords some of them use to check Google 1st page while other use SEOQuake Chrome extension to analyze the sites which are ranking on the 1st page. While some of use use Long Tail Keyword Pro which is really a great tool which helps in getting some money making keywords, but it didn’t provide enough idea so that one can also get some idea about competition you have to face. For me, I make use of this TOOL.

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I would strongly recommend that you should try to focus more on long tail keywords. This is because users that search for the long tail keywords are more likely to make a purchase. For example, somebody searching for bicycles (a short tail keyword) could be researching the history of the bicycle. An online bicycle store may receive more traffic by targeting this keyword, but end up with a lower conversion rate.

Market Samurai is a versatile software program that allows user to research keywords, backlinks, and even the rankings of potential domain names for your site. It also comes with a marketing strategy guide for beginners. They also have a “dojo” on their website that contains a bunch of useful articles and guides. Like Wordtracker, Market Samurai isn’t free. But at $149 for a lifetime subscription, it‘s cheaper than WordTracker in the long run.

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Many times all newbies forget about Keyword researching.I’ll say that first choose a good keyword to your blog or site by using Google keyword researching tool then start blogging or run your site. Everything is depend on keyword research because if you choose a bad keyword to your blog then you should not get success. So, this is an extremely important step.

Keyword research is all about figuring out what people want and how they are asking for it so that you can be in the right place at the right time with the right content. The last part of that equation “having the right content” is really critical. You want to use keyword research to identify need and drive traffic. But, as mentioned, driving traffic to poor content won’t result in a win for anyone. So your content ought to be informative and resolve your readers enquires.

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How do you get “seed” keywords? For me, I make use of free tool known as Ubersuggest. When using Ubersuggest if you use the little green plus signs you can build a list of relevant keywords in the right sidebar and then click the ‘get button’ which will render a modal that you can copy and paste from, very simple. I always first dump keywords into the tool from HERE to get relative exact local search volume.

I usually focus on the keywords that I do have visibility into, and let the conversion data (revenue) drive my targeting decisions. The chances are if you have a term that is converting really well you will hopefully have at least some provided conversion data so it’s on your radar. Once you start tracking a new term that is performing well, even if you can’t see all of the conversions the keyword is generating, at least you can adjust your budget to make sure is producing a positive ROI.

While keyword selection is extremely important in SEO and to achieve better results in search engine rankings, one must also consider including good quality content to get website traffic. Additionally, selecting the right keywords can be a challenging task as search trends change. As an example, if you look at keywords related to women’s clothing, while the article of clothing may be hot one month, it may fade out in the coming months , this goes the same goes for keywords.

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There are a few key guiding principles of SEO that stay true whatever else goes on within the world of SEO. But obviously the world of technology moves a lot faster than traditional business do so, but this does not change the exact methods for doing each step.

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While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.

How do you figure out what keywords your competitors are ranking for? Aside from manually searching for keywords in an incognito browser and seeing what positions your competitors are in, you will also need to be aware of what are the top keywords for the domain you had entered. This is essential for you as an online marketer as you got to get a sense of the types of terms your competitors are ranking for.

Google keyword tool used to be an awesome tool that i had been using for years but when Google transitioned from Keyword Tool to Keyword Planner, they stripped out a lot of the more interesting functionality. But you can make up for it a bit if you take the information you learn from Keyword Planner and use Google Trends to fill in some blanks.

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Use the Keyword Planner to flag any terms on your list that have way too little (or way too much) search volume, and don’t help you maintain a healthy mix like we talked about above. But before you delete anything, check out their trend history and projections in Google Trends. You can see whether, say, some low-volume terms might actually be something you should invest in now – and reap the benefits for later.

Be sure to re-evaluate these keywords every few months – once a quarter is a good benchmark, but some businesses like to do it even more often than that. As you gain even more authority in the SERPs, you’ll find that you can add more and more keywords to your lists to tackle as you work on maintaining your current presence, and then growing in new areas on top of that.

Keyword research is the key of SEO. This is why selection of a good tool for keyword research is also very, very important. There are many tools in the internet for this work. And I’ve already tried most of them. But I’ve found THIS TOOL is the best. You can use it for keyword research and so many other SEO works.

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Staying on top of content marketing trends and news in this ever-changing industry can be difficult. But for marketers and business leaders wanting to improve (or launch) their content marketing efforts, you will find the following information incredibly valuable.

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Instead of selling the concept of content marketing and debating about what it exactly means, it’s best to have a no-nonsense approach, looking at the broader context of the use of valuable content in a systematic, relevant, engaging and continuous way. Content marketing in business and customer context, focused on offering value through great customer experiences, brand experiences, etc. Content that actually helps, makes a brand statement and leads to tangible results across the customer life cycle.

Customers appreciate consistency. Just like they like knowing who you are and what you stand for, they want to know when they can expect to see new content from you. Create a content schedule, and stick to it. This schedule might vary from channel to channel, and that’s okay. For instance, you might put out a new blog every Monday to send through your weekly customer newsletter. Then you might post Instagram images Tuesday, Thursday, Saturday, and new YouTube videos once a month on the 15th of the month.

If you don’t know what you hope to achieve from content marketing, you’re never going to achieve it. After narrowing your focus to a few channels (for instance, your blog, YouTube channel, and Instagram), look at your current stats and analytics, and set goals. Come up with a vision for where you want those channels to be in a year – how many followers, how much traffic, and how much interaction. Then, break down your annual goal by coming up with monthly milestones.

The idea is to create and share free, high-quality, customer-focused content that leaves your audience wanting more, and then to build anticipation for the release of a paid program or service that gives them what they’re looking for. It’s a methodology that requires customization and fine-tuning for your business, but if you adopt the strategy, it will pay off down the line.

Whether you work in digital marketing, a web agency or as an in-house marketing and communications manager you know that content is still king when it comes to any marketing campaign strategy.

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Today’s business buyers are awash in content, and it takes high-quality content to be successful when content is so abundant and easily accessible. But to consistently create and deploy content that will enable you to achieve your marketing objectives, you need an effective content marketing strategy. So in essence, the quality of your strategy is just as important as the quality of your content.

As technology has evolved consumers are less and less tolerant of advertising, they pay for software or upgrade their streaming accounts so they can skip the adverts in-between their tv shows, stop pop-ups or intrusive ads online and join mailing lists to prevent leaflets and ‘letter drops’ being posted through their doors. With this in mind marketers must face up to the challenge of producing something which is not only efficient and effective in communicating the product or service provided by their company but also engaging enough to attract AND KEEP consumers.

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Blogs, infographics, personas, white papers, key opinion leaders, influencers, Facebook Likes, podcasts, editorial calendars, Twitter. The list goes on and on. Getting a content marketing strategy off the ground is no easy task. Being successful is even harder. But it does pay off once you had adopted the “RIGHT” approach in content marketing in your online business.

As you can see, content marketing which is the ability to curate or create and distribute information around a particular subject has proven to be an effective way to attract an audience. It is particularly efficient in business-to-business marketing initiatives because speaking about your company’s products and services invites prospects to engage with your brand and value proposition.

So get started by learning the right approach right from HERE which you will learn Content marketing technique, covering a broad range of tactics and processes, whereby 1) content and information needs/preferences of strategically defined target audiences are analyzed, 2) content is created to serve these needs in alignment with predefined marketing goals, 3) the created content is made available, optimized and used to serve customers and business objectives in all possible areas of marketing, PR, sales (enablement) etc. in a measured and integrated way.

SEO can help content perform better via seeding the content to the most fitting sources, thereby acquiring social signals, backlinks from other blogs and websites who talk about the same topics. This, in the long run, will help your content to reach higher rankings in the search engine results and thereby also much more reach and traffic to your website.

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One of the way you can do is by trying to answer the questions of your customers (i.e. a dentist and someone searching for the best price for braces). By answering those questions, you can expand to keywords that bring in leads. That’s why content is something that’s really important that all companies should focus on. Making new content and different infographics helps acquire more links, which is great for SEO.

Of course, targeting the right keywords in your contents make a great difference in the success of your online marketing. When you don’t use keywords wisely on content pieces, your articles won’t get rank and your readers would not be able to find them in their search result. Remember, content pieces can, because of their potential to earn links, and social signals, and user and usage data signals, have primary impacts on your rankings.

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If you can build a system that says makes people visit one or two of your blog posts at least once per day, or watch a video from you, or share your viral piece of content that you’ve created, then you can truly track the impact of this in your online marketing record.

Personally, I consider that Content Marketing main purpose is as a thought of leadership. The more you engage your audience (both buyer and audience), the more you impress it with your content and the more you are able to empathically resonate with it. In this approach, you will be able to create a memorable brand to which your audience will refer for products, knowledge and advice in your target niche.

I would say that understanding the buyer’s journey from origination to conversion and how content marketing influences is so important to get the complete customer context. You too, could get more insight on these right from HERE. Did I mentioned that it’s FREE training?