In our experience, the main reason people fail is that they do not spend the time up front to do the market research necessary to check if their business idea is viable. Instead they rush in, select a random niche, target random keywords or worse – they don’t target keywords at all and then they just hope for the best. This is usually a recipe for disaster.

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A good SEO campaign should be your STARTING point to get your marketing website well prepare for your potential customers and the search engines.

Essentially there are two major types of SEO: on site and off site. On site is everything that you can control on your site. This can include things like page titles, optimized sitemap, meta data, content, optimized photos etc. Off site is everything you can’t control. The primary aspect of this is incoming links from other sites. Links are the currency of the internet, and we’ll expand more on that topic later on. By reviewing and making changes to all of the things you do have control of on your own site, you’ll be making big progress towards favorable rankings, more traffic, and in turn, more revenue.

Having said that, traffic alone is not enough; you need keywords with commercial intent. They are the ones that will convert to a desired action, be it a sale, a trial signup or completion of a lead form. Not surprisingly, most of these converting keywords are extremely competitive and their websites are optimised to the hilt. Therefore, a tool such as Market Samurai can help you to find the hidden nuggets.

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It also lets you select On-Page factors such as Keyword in title, Keyword in URL, Keyword in meta description, Keyword in Heading, and age of Google cache. The results are in green for easy to compete, yellow for harder to compete and red for hardest to compete. In theory, if more columns show green, you should treat that URL as a competitor to replace. Of course, your new micro site is unlikely to unseat anyone in the first two pages for a very competitive term, but it’s good to know the competition.

This is arguably the most important part of a good SEO campaign. The bottom line is that if you select keywords with too little traffic, you’ll have wasted a lot of time optimizing, and see little in the way of results. On the other hand, if you choose keywords that are too competitive you’ll spend way too much time trying to achieve high rankings, and you may or may not ever get there.

Market Samurai is a keyword research tool developed by Internet marketer Brent Hodgson along with some behind-the-scenes programmers. This software tool helps people to find keywords that receive enough searches to bring in traffic but not so many that there is too much competition. Along with keyword research, Market Samurai also helps people get backlinks to their websites and publish articles to different directories.

Finding active keywords to grow your business will have a direct effect on your business. One way to go would be to conduct the research on your own. To begin, you need to choose words that are valid and search from the opinion of your customers. You should also look at the keywords that your competitors are using as well. Check their websites for even more keywords.

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To learn how to research keywords you will need to use a keyword research tool. These tools are available for free and there are also tools you can purchase. You will punch your keyword into the tool and it will give you statistics back. It will tell you how often the term is searched. It will also give you alternate ways of saying your word or phrase and give you stats for those phrases as well. Keep in mind that you want to target a ‘niche’ with your keyword. What this means is that you should target a very specific term as opposed to a very general term. For example: ‘weight loss’ is very broad. Some thing like ‘weight loss for your wedding day’ will be a lot more specific. What does it matter you ask? Because of the competition you will be up against.

Do not try to get keywords that are too competitive. Whether you are using AdWords, article marketing, or search engine optimization, do not go for keywords that are super competitive. Instead, try to find those hidden gems, which are words that are searched often but have little competition. Remember, there is an infinite number of combinations of keywords, so just keep experimenting until you find something that works for you. As for me, i make use of this TOOL to do the job for me 🙂

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Now you have researched the keyword you want and you have checked the competition of that word. Next you must decide how you want to present it to the world. Let’s say you decide that you will use article marketing as your direction. When you write your article there are certain criteria you must follow. First you must optimize the keyword you just did all the research on. The standard is to use that word or phrase 2-3% density. This will get your article seen, but will not look spammy. Google doesn’t like spammy and it will not rate your page. Also do not put any self serving links in your article. Save that for your bio box at the end.

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Google and other search engines will often rank higher for properly optimized websites. By choosing the correct keywords and implementing link building strategies, your site will rank higher in Google. Remember, getting on the first page of Google can help you get more traffic. And more traffic, means new potential customers.

While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.

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Keyword research is a critical component for SEO because it provides a road map for both the design and execution of building websites and developing content.

Every time a user searches online, search engines like Google or Bing have to determine which results to display from millions of possible pages. They have to decide which are the most relevant matches for every single query. That’s why it’s critical to choose your keywords carefully so that search engines can match and display your website in the search results for the most relevant user queries.

In the context of search engine optimisation (SEO), a keyword is a word or phrase that describes the content found on a web page or site. The main reason you use keywords is to summarise the content of a page or site and to help search engines better understand what your site is about so it can then match it to a specific user search query.

If you’re struggling to think of additional keywords people might be searching for, why not look at some of Google’s suggestions? Simply go to Google search, type in your phrase and scroll down to the bottom of the page to see Google’s suggestions for searches related to your original input. These are excellent for sparking ideas for other keywords you might have missed.

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If you’re a small business just starting out, it might not be worth targeting keywords with a very high search volume. Why? Because they’re very competitive and it’s extremely difficult to rank for those terms. You’d be competing against popular brands that have been around for longer and have already gained the authority they need to rank for highly competitive keywords, thus your chances of ranking highly for those keywords are slim. So instead go with keywords that have a lower search volume, preferably the “long tail” keywords.

To conclude, keyword research is essential if you want to be successful on the internet. However when using it you must decide whether you want to just gain traffic to the chosen website or whether you would like it to lead to customer involvement or a sale.

Do the words “Local SEO keyword research” make you cringe? You hear it all the time, you need to do keyword research. While there are different views as to whether relevant keywords have as much weight as they used to. One thing is still certain, you need to use long tail keywords in all of your blog post with the help of SEO keyword research.

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Your potential customers use all sorts of phrases to find information on search engines. Therefore, begin the process by thinking like them and listing all of the possible keyword research and seo they would use to get to your website. For example, someone who operates a dog training website may add ‘free dog training’ or ‘dog training tools’ to the list.

It is important that your keyword phrase is relevant to what the person is searching for. The Google search engines make sure that people don’t search for one thing and wind up with a completely different subject.

You would also need to consider how many other sites are competing for the same word and how strong those site rankings are (ie. how many other sites link to them; how many pages do they have indexed).

So your very first task is to find out what people are search for. Think of some broad terms that relate to your content. As an example, I looked at combinations of “keyword”, “research”, and “SEO”. If you plug these terms into a keyword research tool like Google’s AdSense tool or Market Samurai, you will get a list of keywords around those topics that people are searching for.

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In creating contents for your site, be sure to write a headline that snatches the attention of the visitors. Make them stay longer on the site’s page by providing interesting articles to read on. Do not forget to lead the visitors to your product’s order page. You can do this by providing sale and product links in your articles.

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So what are you waiting for? Start creating a WordPress blog/publishing platform that is concurrent with your niche and learn how to do keyword research and seo (search engine optimization) on your site to drive traffic to your blog using the FREE steps by steps training right from HERE!

Ever since I started blogging, I intentionally stayed away from keyword research. It just seemed like one of those things that could take up too much of my time. I understood the principles of keyword research but felt that in order to do it effectively, I had a lot of work to do. I opted to take the lazy” way out ,and guess WHAT?

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None of my blog posts are getting any visitors traffic as they are either using keyword phrases that are TOO competitivity that I couldn’t rank for or these are the keywords that no visitors are using to perform online searches.

That’s lead me to go back to the Search engine optimization (SEO) fundamental, that is, performing keyword researches and gets those “low hanging” keywords terms that can be easily ranked in search engine with decent amount of search volume.

So, how do it do it? Manually (too much of an effort for me). I rely on the use of an effective keyword research tool….

Market Samurai

One of the other cool features of Market Samurai is that it allows you to insert your domain names and the keywords you are trying to rank for, and then it keeps track of your positions in Google, Yahoo and Bing.

It not only tells me where my main page ranks, but it also shows me all of the posts/pages on my blog that rank for that particular keyword phrase and where they rank. This helps me to keep focused on the main keywords I’m trying to target and lets me know what kind of work I need to do in order to increase those rankings to where I want them to be.

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There are also a few features that I’ve never used that can come in pretty handy. I was very surprised that you can add your affiliate accounts (Amazon, Commission Junction, Clickbank and Paydotcom) to market samurai and have it find products on all of those affiliate networks that are relevant to your niche and have it automatically generate affiliate links for you.

I was also impressed with the “Publish Content” section. You can enter your wordpress blog login credentials and publish your content directly to your blog from inside Market Samurai. This includes the ability to add images and links, and anything you would add from your wordpress dashboard. The benefit of doing it in Market Samurai is that it also stores a copy of your post on your hard drive. This comes in very handy because you always have an additional backup copy of your content, just in case something terrible happens.

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