On page SEO is perhaps the most important process not only for better rankings but also for a successful internet marketing campaign. Every campaign starts from the web site and if your web site is not optimized for both search engines and users, your chances for success are minimized.
Search for the keywords you are targeting and see how you stack up against the competition. Only choose keywords that you think you can actually rank highly for. You must look for weak competition. Weak pages usually don’t have the keyword in the title, are from untrusted domain, or the content doesn’t exactly relate to your keyword. Strong pages include easily recognizable brands/domains, keyword optimized landing pages, and pages with great content / social validation (articles with lots of tweets/shares).
For keywords that are very valuable to your business, build landing pages that target those keywords specifically and then build backlinks to them to push those pages as high as possible in the ranking for those keywords.
Compile a well-researched list of the most commonly searched for keywords and phrases in your niche by using THIS tool. Once you’ve got them sorted out, scatter them strategically throughout your content, your headlines, and your sub-headers. Just make sure you don’t overdo it by using them to the point that text flow seems unnatural.
Learn more about content marketing. Keep in mind that your blog should be catered to your customers! So put some effort into your content! Google tracks how long users spent on your page in order to determine how useful the page was to them, so the better your content is, the higher you rank. Many businesses make the common mistake of using their blog as a place to dump their boring press releases. Your customers don’t care!
You should also create concisely informative meta descriptions of all your Web pages with the keywords for that page appearing in the description; you’ll have 150-160 characters to fill. These meta descriptions are likely not use by Google any more for ranking, but they’re useful in attracting attention from human readers in the search results page, so use them anyway.
Keep in mind that sometimes, and usually quite often, your website rankings are going to drop down because this is how Google works nowadays — your rankings will regularly jump up and down (sometimes quite significantly) during your way to the Top until you gain high enough Google Trust Rank (which can only be achieved with time, significant amount of backlinks and natural anchor text distribution ).