You could rank at the top of Google for 1000 terms, but if no one searches them, or if they don’t convert then who cares? The only person who cares about that will be you when you notice your return on investment is nil. If you are serious about tapping into the massive power and traffic of Google, then you need to make sure you do your keyword research for seo research.

How to do keyword research the smart way targeting interest and intent

Google’s Adwords tool is great for this, that is, finding profitable keywords. When you type a keyword into the box and press Enter, you’ll end up with a whole list of keywords that are related to the one that you typed in. You’ll also get a whole list of other keywords that might work for you. You’ll see little bars under the heading of Advertiser Competition. Pick one or two words whose bars are less than half green. Those are the words that have less competition that the ones whose bars are mostly green.

Now you will want to value the keywords you have come up with, just how important are they to your website. One method for determining which words to use is by simply searching them yourself. If your results return two pages of highly authoritative sites, it is time to find some new phrases. Especially in the beginning, you do not want to be going head to head with Wikipedia, Webmd, gov sites or any other site you would consider an authority. They have hundreds if not thousands of pages, and you are probably not ready to compete.

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Use the keywords on the pages of your website. The next step is to take the keywords you’ve chosen and put them on your website. This is so that when the search engines visit your page they will know what your page is all about. A good idea is to mention the keywords, or a variation of them on the page with a frequency of about 3-5%. That’s enough to give the search engines an idea of your site’s topic.

There you have it folks. These are the basic search engine optimization tactics you can apply for your business and website promotion online. Just remember to target your keywords specifically, redesign your website- which should be presentable and keyword-rich and most of all mix and match search engines techniques to be able to see which ones are effective to your affiliate marketing campaigns.

Remember, keyword research is one of the most important SEO tasks that you will undertake, so be careful that you don’t give it short shrift. And if you’re really serious about SEO, then consider consulting with marketing experts in this FREE Forum to discuss the keyword research that you’ve done and to get pointers on optimizing your pages around your chosen keywords.

As a searcher gets closer to buying a product or service, they get more specific in how they search. For instance, they’ll go from ‘Flat screen tv’ to ‘plasma tv 32 inch screen’ to ‘plasma TV 32 inch screen Honolulu Hawaii’. They drill down through research to a more and more precise definition of exactly what they want. You have to find where you can get specific on your product or service pages so that you are in front of these searches, too.

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It is important to understand that keywords are an intricate element of articles that will be picked up and indexed by the major serps. This is when keyword research plays a vital role in your online business success. You will have to “know” what are the potential keywords or phrases that your customers are using in their online searches and to position your websites for their view.

When you are choosing keywords for your marketing campaigns, always use more than one word. If you only have one keyword then you will get ranked very low on the search engine results page because the search engine spiders will have millions of web page in their indexes that have that word somewhere in the page. The more specific you can make the keywords or key phrase the more likely it is that your efforts will pay off.

Techniques for keyword research

Optimizing your articles. Assign a main keyword for each article you write. Insert this in your title, first and last 90 characters of your article, and your resource box. Then sprinkle it all over your content along with the secondary keywords (related terms). In order to ensure that does not exceed the acceptable keyword density, use each keyword only twice every 100 words.

Performing proper keyword research will give you a ‘leg up’ on your competition when it comes to getting traffic to your website. Optimizing your content with the right keywords can bring you a steady of traffic for a long time while optimizing your content for the wrong keywords will ultimately result in being a waste of your time.

Let’s face it, when individuals do a search on a search engine, some of us only view the first or second page, so our goal is for our content to appear on that first page. This is possible, but you must target the right keywords.

For me, I make use of this TOOL by entering some generic keywords for my niche market and let the keyword tool give me a list with other keywords (especially the long tail keywords) that receive decent traffic and have low competition.

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For certain online strategies, performing proper keyword research will give you a ‘leg up’ on your competition when it comes to getting traffic to your website. Optimizing your content with the right keywords can bring you a steady of traffic for a long time while optimizing your content for the wrong keywords will ultimately result in being a waste of your time.

Keyword research SEO tool

When I first started writing articles, I remember writing an article, then submitting it to an article directory and I thought, OK, here comes the traffic! Boy was I wrong! After weeks of the article being submitted, I would see how many views I had received and it wasn’t many. This is when I started learning more about what is keyword research and why it is important to make your articles visible in search engines and your readers.

A keyword is simply this: a word or words that is typed in a search engine and as a result of pressing enter, a result of relevant information appears. When people type a keyword into a search engine, they are simply looking for some answers or maybe even doing some research on a particular topic.

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SEO writing should always start with this (keyword research). It’s important that you know the exact keywords or keyphrases that are constantly being searched for by your potential readers on search engines. This will give you an idea as to what kind of information they’re looking for. You will need to use these keywords all throughout your articles to make them search engine-friendly. Let me just tell you that the best, most profitable keywords to target are those that are not overly competitive and those that contain at least 3 words.

I like to focus on finding long tailed keyword phrases that have a significant number of monthly searches for that exact term with 5,000 to 300,000 competing websites. Long tailed keywords, are multi-word keyword phrases. Most folks searching with a one or two keyword are just “browsing”. Most people who use long tail keywords know what they want. Remember, you want to focus each page on 2-3 keyword phrases.

You can conduct an effective keyword research manually but it may be a time taking process. In this fast moving world, it would be better to run a keyword software and do effective keyword research. Over the years, I’ve used so many keyword research tools, but recently I had a chance to use THIS TOOL. Indeed it’s a very user friendly keyword research seo software. It has enabled me to create a list of 10000 keywords. You can manually do research on just 10 keywords, but with this software, I was able to conduct research on 10000 keywords.

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On page SEO is perhaps the most important process not only for better rankings but also for a successful internet marketing campaign. Every campaign starts from the web site and if your web site is not optimized for both search engines and users, your chances for success are minimized.

Best way to do keyword research 2016

Search for the keywords you are targeting and see how you stack up against the competition. Only choose keywords that you think you can actually rank highly for. You must look for weak competition. Weak pages usually don’t have the keyword in the title, are from untrusted domain, or the content doesn’t exactly relate to your keyword. Strong pages include easily recognizable brands/domains, keyword optimized landing pages, and pages with great content / social validation (articles with lots of tweets/shares).

For keywords that are very valuable to your business, build landing pages that target those keywords specifically and then build backlinks to them to push those pages as high as possible in the ranking for those keywords.

Compile a well-researched list of the most commonly searched for keywords and phrases in your niche by using THIS tool. Once you’ve got them sorted out, scatter them strategically throughout your content, your headlines, and your sub-headers. Just make sure you don’t overdo it by using them to the point that text flow seems unnatural.

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Learn more about content marketing. Keep in mind that your blog should be catered to your customers! So put some effort into your content! Google tracks how long users spent on your page in order to determine how useful the page was to them, so the better your content is, the higher you rank. Many businesses make the common mistake of using their blog as a place to dump their boring press releases. Your customers don’t care!

You should also create concisely informative meta descriptions of all your Web pages with the keywords for that page appearing in the description; you’ll have 150-160 characters to fill. These meta descriptions are likely not use by Google any more for ranking, but they’re useful in attracting attention from human readers in the search results page, so use them anyway.

Keep in mind that sometimes, and usually quite often, your website rankings are going to drop down because this is how Google works nowadays — your rankings will regularly jump up and down (sometimes quite significantly) during your way to the Top until you gain high enough Google Trust Rank (which can only be achieved with time, significant amount of backlinks and natural anchor text distribution ).

Speaking of writing for human visitors first (and search engines second), your content should be relevant to your target audience. This is one of the reasons why you need to define your target audience from the word go. Create unique and valuable web content that’s relevant to your target audience. Write in their language, the language they understand and if you’ve done your keyword research well, you shouldn’t have a problem adding keywords to your content.

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If you have original, quality content on a site, you also have a chance of generating inbound quality links (IBL). If your content is found on other websites, you will find it hard to get links, and it probably will not rank very well as Google favours diversity in its results. If you have decent original content on your site, you can then let authority websites – those with online business authority – know about it, and they might link to you – this is called a quality backlink.

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Other than that, add your keyword to post/page titles, which quickly communicates to search engines (as well as human visitors) what the post/page is all about. As an illustration, ‘WordPress SEO’ appears prominently in the the title of this post, which tells you this post has to do with WordPress and SEO. If your post/page has headings and/or subheadings, add keywords to these as well. Just keep things natural and you will be okay.

When creating your posts, add SEO-friendly tags and categorize the posts accordingly. If you use SEO plugins such as WordPress SEO by Yoast , you get fields to add meta description, SEO title, and focus keyword to your post. Utilize these features to SEO-up your post. While optimizing your content, Yoast’s SEO plugin also helps you to determine the SEO score of your article long before you hit the publish button.

Poor User Experience: Make it easy for the user to get around. Too many ads and making it too difficult for people to find content they’re looking for will only increase your bounce rate. If you know your bounce rate it will help determine other information about your site. For example, if it’s 80 percent or higher and you have content on your website, chances are something is wrong.

Google decides which pages on your site are important or most relevant. You can help Google by linking to your important pages and ensuring at least one page is well optimised amongst the rest of your pages for your desired key phrase. Always remember Google does not want to rank ‘thin’ pages in results – any page you want to rank – should have all the things Google is looking for.

Keywords have taken some major blows over the last two or three years which have resulted in some maturation with how the SEO industry uses and researches keywords. The bundling of phrases based on intent and relevance is a trend that has been growing in popularity which jives nicely with how search is gaining in complexity based on device type.

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I see 2016 focusing less on targeting singular keywords in favor of building clusters of related keywords. We’re no longer going to silo ourselves into one keyword strategy but rather look more holistically at all of our keyword targets and how they can play off of each other.

Keyword research is at the core of any SEO, PPC or content marketing campaign. If you aren’t bidding on or using the right keywords, you’re not serving the right content to the right audience at the right stage in the buyer journey. This means less traffic, leads, customers…and dollars.

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Keyword research is changing because search engines are changing how they view and analyze keywords. With the shift toward semantic search as well as the release of the Hummingbird algorithm, Google is becoming more attuned to the intent of a search query rather than the words comprising it. As such, valuable content that’s shared and creates buzz is more important than keywords or keyword density. Of course, if a page of content doesn’t contain the words that the user searched for, it’s less likely to display in search results.

When we talk about a competitor’s keywords, we’re typically referring to both the keywords that your competitor ranks well for in search results, as well as the keywords your competitor is targeting but has failed to rank well for.

While things have certainly changed over the years in terms of keywords, keyword research remains the undisputed foundation of all search marketing. Understanding the interests and linguistic trends of potential traffic is a critical, though often under-addressed, function of SEO strategy.

The good news is, you don’t have to be a search engine scholar to rank for valuable terms in search results. Through the FREE training offers HERE, you can start making the difference.

Search engines rank websites according to the relevance of the search terms. This is where keyword research and the placement of the keywords comes into play. More often called “on-page SEO,” (the work you do on the web pages to be search engine friendly), choosing targeted keywords that are consumer driven terms will yield the best results for better quality leads.

Importance of keyword research in SEO

In order to be successful in your search engine marketing campaign and you need to do SEO keyword research. Normally, Knowing the best keywords to use in your internet marketing campaigns is crucial if you want to rank well for search terms that will drive traffic to your website. This will also allow you to add more keywords at a later date or use them again for a different project.

One method for determining which words to use is by simply searching them yourself. If your results return two pages of highly authoritative sites, it is time to find some new phrases. Especially in the beginning, you do not want to be going head to head with Wikipedia, Webmd, gov sites or any other site you would consider an authority. They have hundreds if not thousands of pages, and you are probably not ready to compete.

We all know the big keyword research tools out there. The biggest boy on the block is, of course, Google’s keyword tool. Then there are the preferred vendors of paid keyword tools that advertise the amazing things they’ll do for you. They’ll go broader, they’ll go deeper, and they’ll find hidden similar keywords that you would never have found with other tools. Did you know, though, that one of the most powerful keyword research tools is right under your nose and free?

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Another area one must avoid is something called “keyword stuffing.” Let’s say “ski jackets” gets searched a lot. Put back on the reins and be sure not to overuse these words. Many search engines will think the site is spam and the site will suffer terribly. It’s recommended to keep the keywords under three percent and to place them in important places like the meta tag, meta title, article title, first paragraph, outgoing links and image title.

To know the actual targeted keyword in present day, you need to understand the demand of a term or phrase. You need also understand the keyword difficulties. It means that if you are just at the start on the web site and competitors block the top 10 result, it becomes the uphill battle for ranking easily. At that stage, you need optimizing on keywords and need to gain more knowledge about keyword research.

Proper SEO keyword research cannot be ignored if you want your project to do well in the search engines. Take the time to find the right words and phrases and you enjoy the success you deserve.

First of all, how does organic SEO work? SEO stands for, Search Engine Optimization, and what happens is, when you create a website, you will choose some keywords, low competition, high search keywords. This way, when the methods inside SEO are put to work, you will appear at the top of the search engines like Google and Yahoo, and get targeted traffic to your website.

organic search engine optimization techniques

The keywords you target will be what are typed into the search engines by potential clients, and you will be there to meet them when they have hit search, with your SEO optimizes site. Basically, SEO allows your website, to sit up high in search engines when people type in your chosen keywords, allowing you to get quality traffic.

Use keywords naturally. Once you’ve placed a keyword in an article title, and again in the first paragraph, it’s not necessary to repeat it again, unless you’re doing it naturally in the flow of writing.

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You must also focus on your article’s readers. So your article must not only be original, it should also provide useful information. While keywords are a primary tool of SEO, links are equally important. An article will only be linked to from other sites and blogs if the information is great.

Sometimes it helps to start with a really catchy Blog title. Take a lesson from the newspapers. They construct clever eye-grabbing attention getting headlines to draw you in. Start with a really bold, in your face, descriptive or reaction provoking headline to get immediate attention. The let your content come forth from the headline.

When people go to a search engine to try to find websites on a certain topic, they typically click on the websites that are on the first page of search results. Some internet users will search through pages for what they’re looking for, however they usually don’t search through too many pages. Therefore the lower the ranking, the less traffic. Therefore, “white hat” SEO helps get websites or blogs ranked higher in search engines. The higher the rankings, the more traffic.

Don’t be afraid to dip your toe in the water when it comes to blogging but you need to make sure that you follow the tips that I have mentioned above.

There are two things you must know if you are going to try to optimize your website for search engine results. First of all will be to acquire the skill on how to create great content that people want to read, and then optimizing that content with appropriate keywords and phrases.

reading

Overall, both of these sound deceptively easy and while they are not rocket science it will take a little work. This is one reason many online businesses decide to hire local SEO pros to do the heavy lifting for them. But if you do not have a “deep” pocket, you ought to do this yourself, right?

It is extremely important to use SEO keywords so that your website is easy to find in the search engines. Using SEO keywords on your web pages in the right way is essential if your website is to show up in the search results when someone uses these words in a Google search. But first, you’ve got to know how to create a list of the right words to target.

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So this brings to the topic on keyword research. This plays an essential role in search engine optimization. This process is all about finding the keywords and key phrases that make the most sense for your business and using them in a way that drives qualified traffic to your website. Keywords are the terms that Internet users type into a search engine. Using the right keywords will help your website rank above its competitors.

How many keywords can be considered enough? It depends on the number of web pages contained in your website. I often use just one or two keywords. After you have written down all the phrases you can think of, head on over to your favorite search engine. Pop in a keyword and search through the results list for websites that focus on the same or similar topic as your project. Analyze their site for keywords they are using and add them to your list. As this is really a very time consuming task, I had make use of this TOOL to do the job for me.

Also within the body of your post, you may want to use your best keywords as text links. You can link to other articles on your site. Or you can link to other authority sites. Google smiles on internal and external links in keyword rich pages

Proper SEO keyword research cannot be ignored if you want your project to do well in the search engines. Take the time to find the right words and phrases and you enjoy the success you deserve.

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SEO or search engine optimization knowledge is critical for the person starting out in e-commerce. Whether you want to blog, run an online store or do anything else successfully online, you need to figure out how to get noticed by search engines so that people can find you. Understanding SEO is critical for anyone who wants to be successful in online enterprise.

How to improve SEO on google

The number one SEO mistake early marketers make is improper on-page SEO. This is an important part of your whole SEO strategy and is completely in your control. The definition of on-site SEO can be simplified to the way you layout your site’s elements and content. For instance, all your pages should have the heading tags placed properly, along with the ALT tags, file names and titles. Each on-page element should contain your main keywords. If you take this lightly, you’ll lose.

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Use keyword rich titles and avoid keyword stuffing. Once you have picked your keywords, use them in the article titles. Once in every paragraph, mention the target phrase or use synonyms. Don’t repeat the keywords multiple times in the same sentence or you may be penalized for keyword stuffing.

Using keywords in your headlines is also important if you want the search engines to pick up this part of your site’s content. Add your keywords in your H1, H2 and H3 tags to give the search engines a clue. You want to tell the search engines in as many ways as possible that your site has relevant content. You also show everyone exactly what kind of content is on your site when you use keywords in your header tags. These are some things the search engines look for on your site.

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SEO for Google is all about quality content online. With new changes in search engine ranking algorithms, any sites with low quality will be disregarded immediately. The idea is to create a website using the right SEO keywords, words that pertain specifically to the topic on site, and make the content interesting and dynamic. For blog SEO this is much easier being that bloggers tend to write daily or even twice per day if the situation calls for it. One of the best things any website owner can do is learn as much about SEO as possible and learn more about on site SEO.

SEO isn’t an effort you put in only once and then forget about. Because search engines are always changing their formula you need to keep up with these modifications. You need to commit to SEO for the long term because what might be effective at the moment could change tomorrow. You need to constantly be aware of any changes. It will be easier to outdo the competition if you are up to date. Search engines are always progressing and improving, as with any field, which is quite positive.