There are a few key guiding principles of SEO that stay true whatever else goes on within the world of SEO. But obviously the world of technology moves a lot faster than traditional business do so, but this does not change the exact methods for doing each step.
While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
How do you figure out what keywords your competitors are ranking for? Aside from manually searching for keywords in an incognito browser and seeing what positions your competitors are in, you will also need to be aware of what are the top keywords for the domain you had entered. This is essential for you as an online marketer as you got to get a sense of the types of terms your competitors are ranking for.
Google keyword tool used to be an awesome tool that i had been using for years but when Google transitioned from Keyword Tool to Keyword Planner, they stripped out a lot of the more interesting functionality. But you can make up for it a bit if you take the information you learn from Keyword Planner and use Google Trends to fill in some blanks.
Use the Keyword Planner to flag any terms on your list that have way too little (or way too much) search volume, and don’t help you maintain a healthy mix like we talked about above. But before you delete anything, check out their trend history and projections in Google Trends. You can see whether, say, some low-volume terms might actually be something you should invest in now – and reap the benefits for later.
Be sure to re-evaluate these keywords every few months – once a quarter is a good benchmark, but some businesses like to do it even more often than that. As you gain even more authority in the SERPs, you’ll find that you can add more and more keywords to your lists to tackle as you work on maintaining your current presence, and then growing in new areas on top of that.
Keyword research is the key of SEO. This is why selection of a good tool for keyword research is also very, very important. There are many tools in the internet for this work. And I’ve already tried most of them. But I’ve found THIS TOOL is the best. You can use it for keyword research and so many other SEO works.