SEO or search engine optimization knowledge is critical for the person starting out in e-commerce. Whether you want to blog, run an online store or do anything else successfully online, you need to figure out how to get noticed by search engines so that people can find you. Understanding SEO is critical for anyone who wants to be successful in online enterprise.
The number one SEO mistake early marketers make is improper on-page SEO. This is an important part of your whole SEO strategy and is completely in your control. The definition of on-site SEO can be simplified to the way you layout your site’s elements and content. For instance, all your pages should have the heading tags placed properly, along with the ALT tags, file names and titles. Each on-page element should contain your main keywords. If you take this lightly, you’ll lose.
Use keyword rich titles and avoid keyword stuffing. Once you have picked your keywords, use them in the article titles. Once in every paragraph, mention the target phrase or use synonyms. Don’t repeat the keywords multiple times in the same sentence or you may be penalized for keyword stuffing.
Using keywords in your headlines is also important if you want the search engines to pick up this part of your site’s content. Add your keywords in your H1, H2 and H3 tags to give the search engines a clue. You want to tell the search engines in as many ways as possible that your site has relevant content. You also show everyone exactly what kind of content is on your site when you use keywords in your header tags. These are some things the search engines look for on your site.
SEO for Google is all about quality content online. With new changes in search engine ranking algorithms, any sites with low quality will be disregarded immediately. The idea is to create a website using the right SEO keywords, words that pertain specifically to the topic on site, and make the content interesting and dynamic. For blog SEO this is much easier being that bloggers tend to write daily or even twice per day if the situation calls for it. One of the best things any website owner can do is learn as much about SEO as possible and learn more about on site SEO.
SEO isn’t an effort you put in only once and then forget about. Because search engines are always changing their formula you need to keep up with these modifications. You need to commit to SEO for the long term because what might be effective at the moment could change tomorrow. You need to constantly be aware of any changes. It will be easier to outdo the competition if you are up to date. Search engines are always progressing and improving, as with any field, which is quite positive.