I hope you’re not buying into the most recent hype that SEO is dead and social is the new way to get your visitors. Search Engine Optimization is far from dead. In truth, SEO is progressing into an amalgamation of strategies, including content marketing and social media optimization. It’s an undeniable fact that SEO had grown much more complicated over the years.
So with all that in mind, let’s dive into one of the most vital components in SEO 2015, that is
Keyword research study. To get this “RIGHT”, you will certainly need the right “tool” for your keyword research campaign.
How to select keywords for SEO?
Of course, you will find numerous keyword research tools online, ranging from free to paid products. But are you aware what are the essential features you should be looking for on these tools?
Features that need to be present in your keyword research TOOL includes:
Relevancy – if you target irrelevant keywords, you may not get the intended sales conversion even if your website ranks high in Google
Traffic – Understand the difference between searches and conversion traffic and how to look out for the right traffic
Competition – there are just 10 listings on the front page of Google for each keyword phrase and there are typically lots of websites contending for these 10 positions. Can your website outrank them?
Commerciality – a measure of the prospective profitability of a keyword phrase.
With the recent changes Google had put in placed in restricting access in getting organic keyword terms for online marketers, most organic “profitable” search keywords are now not easily available for them. You will need to have a Google Adwords advertising account in order to get insight on any of Google’s exclusive information, including those “golden” organic keywords.
These are things that you need to understand since not all keywords are easy to rank for and you will certainly need to target the RIGHT golden keywords. Keyword research will enable you to find the easiest to rank for keywords so that you can get the sale conversion traffic that you had hoped for.
Search engines rely heavily on the keywords used on your website content and how you have optimized them. If you had the right keywords and optimize them in a right way, then you ought to have no problem pulling ahead of your rivals in these 3 major search engines (Google, Yahoo, and Bing). You should use a GOOD keyword research tool that can help you discover keyword phrases that are low in competition and high in search volume.