As a searcher gets closer to buying a product or service, they get more specific in how they search. For instance, they’ll go from ‘Flat screen tv’ to ‘plasma tv 32 inch screen’ to ‘plasma TV 32 inch screen Honolulu Hawaii’. They drill down through research to a more and more precise definition of exactly what they want. You have to find where you can get specific on your product or service pages so that you are in front of these searches, too.


It is important to understand that keywords are an intricate element of articles that will be picked up and indexed by the major serps. This is when keyword research plays a vital role in your online business success. You will have to “know” what are the potential keywords or phrases that your customers are using in their online searches and to position your websites for their view.

When you are choosing keywords for your marketing campaigns, always use more than one word. If you only have one keyword then you will get ranked very low on the search engine results page because the search engine spiders will have millions of web page in their indexes that have that word somewhere in the page. The more specific you can make the keywords or key phrase the more likely it is that your efforts will pay off.

Techniques for keyword research

Optimizing your articles. Assign a main keyword for each article you write. Insert this in your title, first and last 90 characters of your article, and your resource box. Then sprinkle it all over your content along with the secondary keywords (related terms). In order to ensure that does not exceed the acceptable keyword density, use each keyword only twice every 100 words.

Performing proper keyword research will give you a ‘leg up’ on your competition when it comes to getting traffic to your website. Optimizing your content with the right keywords can bring you a steady of traffic for a long time while optimizing your content for the wrong keywords will ultimately result in being a waste of your time.

Let’s face it, when individuals do a search on a search engine, some of us only view the first or second page, so our goal is for our content to appear on that first page. This is possible, but you must target the right keywords.

For me, I make use of this TOOL by entering some generic keywords for my niche market and let the keyword tool give me a list with other keywords (especially the long tail keywords) that receive decent traffic and have low competition.

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